Reser's Fine Foods

Senior Associate Brand Manager - Marketing*

Posted Date 3 weeks ago(2/2/2018 6:13 PM)
Job ID

Recipe for Success

Recipe for Success

Reser's Fine Foods is one of the nation's premiere manufacturers of high-quality refrigerated foods including deli salads, side dishes, chip dips, tortillas and Mexican snacks for families across the United States and Canada. Reser's manufactures thousands of products! Some of our brands include Reser's, Mrs. Kinsers, Don Pancho, Baja Café, and Stonemill Kitchens. You will see our mouth-watering products in supermarkets, restaurants and local outlets across the nation!


The Senior Associate Brand Manager position offers a range of projects requiring creativity, leadership, solid analytical experience and strong interpersonal/communications skills.  As a vital contributor to Reser’s marketing team, the Senior Associate Brand Manager is responsible for planning, executing and analyzing various brand, marketing and business initiatives. 


  1. Assists the Category Manager in developing and executing marketing plans and brand/marketing initiatives across multiple categories.
  2. Leads cross-functional teams, including external agencies, on brand and category projects.
  3. Researches and analyzes consumer data to monitor product, brand and promotional performance.
  4. Assists in the development of new product ideas and product improvements; tracks and processes new product launches.
  5. Generates relevant category performance metrics, identifying opportunities and making recommendations to ensure goals are reached consistently.
  6. Leads social media efforts for category-specific products, brand campaigns and retailer programs.
  7. Develops strategies, analyses and recommendations for executing pricing
  8. Supports trade marketing team with customer- and channel-specific projects.
  9. Analyzes industry and category trends, and provides competitive analyses.
  10. Traffics, proofs and coordinates new branded packaging projects.
  11. Provides support for corporate and industry events.


  1. 5-10 years of experience in Marketing preferred; consumer packaged goods industry is preferred.
  2. Bachelor’s Degree is required; MBA is preferred.
  3. Strong PC skills are required, including proficiency in MS Office, expertise with Excel required. 
  4. Strong social media experience required.
  5. Project management experience is preferred.
  6. Ability to take initiative, to work well both autonomously and as part of a team.


Working Conditions:

  1. Office Environment
  2. Travel up to 15% of the time
  3. Occasional lifting of packages in excess of up to 20 lbs is required

Great Benefits

We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future. Reser's offers choices whenever possible, because we recognize the diverse and ever changing needs of our employees. Benefits include medical, dental, vision, AD&D, life, 401(k) with match, wellness programs, paid holidays and vacation time to name few!





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