Reser's Fine Foods

  • Trade Marketing Manager � Retail

    Posted Date 1 month ago(7/18/2019 6:11 PM)
    Job ID
  • Recipe for Success

    Recipe for Success

    Reser's Fine Foods is one of the nation's premiere manufacturers of high-quality refrigerated foods including deli salads, side dishes, chip dips, tortillas and Mexican snacks for families across the United States and Canada. Reser's manufactures thousands of products! Some of our brands include Reser's, Mrs. Kinsers, Don Pancho, Baja Café, and Stonemill Kitchens. You will see our mouth-watering products in supermarkets, restaurants and local outlets across the nation!


    Supports the planning, development, implementation and achievement of Retail channel objectives and initiatives.


    1. Assist Sr. Trade Marketing Manager in developing and executing all retail trade marketing programs and promotions.
    2. Identify new opportunities for branded sales activations through company sponsorships, cross-promotions partnerships and customer-specific events.
    3. Create comprehensive post-event analyses to assess ROI and KPI in reaching goals of increasing distribution, velocity and brand awareness.
    4. Lead the creation and production of all trade marketing and sales POP materials, coupons, merchandising, and signage for all Retail channels.
    5. Prepare and analyze shipment and consumption data for internal strategy analysis, sell-in tools and channel specific presentations.
    6. Track category performance, industry trends, competitive activity, and customer updates to create actionable insights and strategies.
    7. Communicate with Sales for all Marketing materials, programs, and new product announcements.
    8. Lead and coordinate all national, regional and customer-specific tradeshows, events, sampling programs and sponsorship activations.
    9. Organize and manage Retail communications, files and tools on internal website.
    10. Manage Retail newsletter development and distribution.
    11. Manage summer intern


    1. Minimum 5+ years experience in Trade/Customer Marketing.
    2. CPG food marketing and field sales experience preferred.
    3. Bachelor’s Degree in Marketing or a related field is required.
    4. Project management experience is preferred.
    5. Excellent analytic skills required.
    6. Vendor/Agency Management experience required.
    7. Event Management Experience required.
    8. Strong PC skills, with expertise in Microsoft Office Suite, PowerPoint, Word and Excel required.
    9. Experience with syndicated databases (Nielsen or IRI) required.
    10. Excellent written and verbal communication and dynamic presentation skills required.


    Working Conditions

    1. Office environment.
    2. Travel up to 25% of the time.
    3. Periodic evening and/or weekend scheduling.

    Great Benefits

    We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future. Reser's offers choices whenever possible, because we recognize the diverse and ever changing needs of our employees. Benefits include medical, dental, vision, AD&D, life, 401(k) with match, wellness programs, paid holidays and vacation time to name few!


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